Meet our founder
Domini Hogg
My passion for sustainability started early. From the age of 13 I have been climbing every year in the Alps and every year I have seen how the glaciers visibly retreat. This has only accelerated in recent years. I knew I had to do something about it.
I got my first glimpse of the food and beverage industry managing hospitality customers for a high-end tea supplier. I loved the industry, but was conscious of the wide-ranging impact that food and drink has on the planet. By growing up in a rural area, I had seen first-hand the difference that land and water management practices make.
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I knew that, in a service-based economy like the UK, the vast majority of our impact sits in our global supply chains, over which very few businesses have any degree of visibility to make more responsible choices. I wanted to make our global supply chains more transparent and make responsible purchasing easy for businesses of all sizes. This was how Tried & Supplied came to be.
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​I based our solution on my years of experience managing large enterprise customers for social media software. Like supply chain data, social media data comes from numerous external sources and arrives in an unstructured way. My role was to untangle that mess and create winning data strategies and workflows for a wide range of different clients. It was also important to understand how those external sources were connected and influenced each other through the use of network graphs, much in the same way as demonstrating supply chain traceability and resilience.
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Unlike many ESG solutions, Tried & Supplied was not based primarily on academic research, but on a deep understanding of how businesses process data at scale most effectively.
Our regenerative network
We see ourselves as the 'mycelium' of the food and beverage industry.​
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Mycelium is the regenerative underground network that allows plants and trees to share resources and useful information dubbed by some the 'Wood Wide Web'. Our position communicating with suppliers and buyers across the industry makes us very well placed to share industry best practice and make useful connections.
Our passion for food and drink
While our platform covers all kinds of products, including cleaning materials, electronics, building materials, furnishings and services, we started in food and drink and are passionate about it. Who wouldn't be?! And we enjoy sharing our passion with others. Yum!
